This week, The Blogger Programme want to help you find influencers that are specific to your brand or niche. Choosing the right influencers to work with is incredibly important, especially if you want to see a high return on investment. Most people think that working with influencers with a huge following is the best way to generate brand awareness, but it all begins with finding the right influencers in your niche. However, finding the most fitting influencer is easier said than done. You may have to dig a little deeper and use multiple metrics to find the right influencer. Here is what we propose…
Micro-Influencers
Micro-influencers are influencers with less than a 100,000 followers. Though micro-influencers have modest followings, they have greater engagement and visibility. According to a study, nearly 82% of consumers are ‘highly likely’ to follow a recommendation made by a micro–influencer. This marketing method is a great way to promote your product or brand, particularly for small and medium businesses with a limited marketing budget. You may already have local influencers following you, so check through your following and reach out. You can also look for people who your followers are following. Once you have shortlisted the micro-influencers among your followers, reach out with the intention to either gift them products or propose a campaign idea.
Influencer Referrals
Referrals can be really helpful to find influencers in your niche. Influencers often are in communication with other influencers online, whether that be tweeting, commenting or liking each other’s content, they also like to collaborate with each other to tap in to their counterparts audiences. If you have built a strong relationship with a micro-influencer, they will more than likely be open to introducing others to you, and recommend you as a great brand to work with.
Hashtag Search
Hashtag search is also a great way to find social media influencers in your niche. This method is particularly used to find influencers that are not your current followers, but are talking about products or services similar to yours. A hashtag search on Google or Instagram is perhaps the best way to start looking for influencers. Be sure to use specific hashtags that are related to your brand. For example, if you are running a hot yoga class in Surrey, searching ‘#hotyoga’ or '#yogasurrey' instead of simply ‘#yoga’ will yield better results.
Audience Data
Audience data is really important when it comes to finding the perfect influencer for your brand. An influencers content and following can often be seen as the most important factors, but you need to look behind the scenes to really be able to find the perfect influencer. Their audience data will enable you to see who their followers are, including age, location, gender, interests and many other important statistics. Without this, it can be really difficult to see who you’re advertising to, and how effective it will be. Which brings us to our final point...
The Blogger Programme
A platform like TBP allows you to hand over your influencer marketing efforts to a team of dedicated professionals, but still have full control over the outcome. Our self service platform allows you to post an opportunity to our 40,000 self registered influencers, and you can filter your opportunity so that the influencer has to meet certain requirements. For instance, you can filter it to female influencers, aged 20-34, who have an interest in beauty & fashion, and with an audience that is UK based and mostly female. You can do all this using our DISCOVER feature. Alternatively, we can fully manage an influencer campaign for you, and take care of picking the influencers, brainstorming campaign ideas, running the campaign, dealing with the contracts and signing off the content. Both options save a brand a lot of time and money, and ensure you are working with trusted and authentic influencers who are the perfect brand fit.
In this highly-competitive digital marketing world, getting your brand some serious exposure is a tough challenge. Fortunately, influencers can help you reach your target audience, but using the right influencers is key. Get in touch with our team of experts and let us help you with your first or next influencer marketing strategy: brands@thebloggerprogramme.com. You can also sign up to our platform for a 7 day free trial and discover the perfect influencers for your brand.
TBP x
