The Domination Of Video Content
Brands The Domination Of Video Content June 4, 2019

It was recently revealed that video content is the  best performing digital content, and that both brands and bloggers should ...

How To Tap Into The Power Of Influence
Brands How To Tap Into The Power Of Influence April 25, 2019

Paid advertising and search engine optimization can be useful for getting your brand in front of your target audience. But if ...

Why Coachella Has Become The Place To Be Seen For Brands
Brands Why Coachella Has Become The Place To Be Seen For Brands April 23, 2019

The Coachella Valley Festival  is an annual music and arts festival held at the Empire Polo Club, in the Inland ...

Should you include virtual influencers in your next influencer campaign?
Brands Should you include virtual influencers in your next influencer campaign? April 8, 2019

The  authenticity of influencers is being watched extremely closely, with episodes from Fyre Festival and the BBC Panaroma shaking up ...

How To Write A Powerful Influencer Brief
Brands How To Write A Powerful Influencer Brief March 28, 2019

The Blogger Programme believe that an influencer brief is a key component of any influencer marketing campaign, as it's how ...

Instagram's Debut Of The Ultimate Retail Tool: The Checkout
Brands Instagram's Debut Of The Ultimate Retail Tool: The Checkout March 20, 2019

Over the past year,  Instagram has slowly introduced a series of shopping features, including product tagging and links directly to ...

How To Create and Maintain Relationships with Influencers
Brands How To Create and Maintain Relationships with Influencers Feb. 19, 2019

The influencer marketing industry is ever evolving, and it is important to remember that content creators are not advertising space, ...

The Power Of User Generated Content
Brands The Power Of User Generated Content Feb. 13, 2019

As a brand, repurposing your influencer marketing content can add maximum value to your campaign.  Harnessing the power of influencer ...

Should Brands Be Spending More On Influencers?
Brands Should Brands Be Spending More On Influencers? Jan. 17, 2019

Influencer fraud. Two words that have been a hot discussion point for some time now within the influencer marketing industry. ...

Influencer Marketing Trends For 2019
Brands Influencer Marketing Trends For 2019 Jan. 7, 2019

2018 has seen influencer marketing become an integral part of wider marketing strategies, changing the way we shop and how ...

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