It is very easy to become obsessed with animated content on Instagram. It disrupts the traditional static Instagram feed, it’s eye-catching and it stands out. It encourages creators and their audiences to stop and think about the story behind the image. It is unique and unusual, for now. As the number of influencers using animation is starting to rise, this technique is bound to become the next Instagram trend for 2019. Always one step ahead,The Blogger Programme are here to tell you how to incorporate animation into your Instagram strategy. Trust us, there is more to it than GIFs, Apple Live Photos and the good old Boomerang. Try these new techniques before they completely take over Instagram!
For the model effect: Slideshow
The booming trend in quick, easily digestible, micro-video content has brought the arrival of the ‘slideshow’ video to Instagram. It’s fast, effective, it shows off the product in a fashionable manner and most importantly, it’s easy to create! All you need to do is combine any ten to fifteen images into one single video and speed it up. Brands and influencers are equally a big fan of this format: it creates the famous model effect that everyone is longing for. Victoria’s Secret, for example, is a big believer of slideshow videos.
Apps you can create it with: PicPlayPost, SlideLab, Photo Slideshow Director, PicFlow, iMovie
Best for these genres: Fashion, Beauty, Fitness, Travel
For a dramatic impact: Cinemagraph
What separates this type of animation from other formats is that only one layer of the composition is engaged in a perfectly looped motion, which draws attention to that particular part of the image, while the rest of it stays still. Our very own TBP TalentMarinela Bezeruses this technique to enhance the atmosphere and mood of her Instagram posts.
Apps you can create it with: Cinemagraph Pro for iOS, Fotodanz, Zoetropic, Lumyer
Best for these genres: Fashion, Beauty, Lifestyle, Food & Drink, Interior Design
For an artsy edge: Stop Motion
Stop motion is a film-making technique in which objects are physically manipulated in small breaks between individually photographed frames, making the objects appear to move independently when the series of frames is played back in fast sequence. Artists and content creators likeMarioly are using this technique to tell a story behind their Instagram posts.
Apps you can create it with: Stop Motion Studio, Stop Motion Builder, Lapse It, I Can Animate, StikBot Studio, IMotion (iOS), Frameographer (iOS)
Best for these genres: Fashion, Beauty, Fitness, Lifestyle, Food & Drink, Interior Design
TBP Tip: Check out #cinemagraph and #stopmotion on Instagram for more inspiration!
The Blogger Programme are always looking for creative collaborations that bring a unique, fun, artsy edge to Instagram. If you’re a creative influencer looking for collaborations, contact us on:influencers@thebloggerprogramme.com.Alternatively, if you’re a brand looking to work with creative influencers, get in touch with us on brands@thebloggerprogramme.com and we can help assist you on your next influencer campaign.
TBP x
