You may have seen last month’s post on how Instagram is slowly introducing a series of shopping features to make it easy for users to buy products directly from the app. It is still testing the 'Checkout Service' over in the US, with 23 brands, as part of a closed beta to trial the feature. But consumers have been asking for the same to be allowed for influencers - as this is the main source they are making buying-decisions from.
Today, Instagram has taken its next step into e-commerce, by introducing ‘Shoppable Influencers’. Instagram is allowing influencers to sell products directly to users through tags directly on their grid. The app will make a move in the direction of contextual shopping and compete with the likes of LikeToKnowIt and 21 Buttons.
Currently, 55 influencers are working with the 23 brands already trialing the new service, including some of Instagram’s biggest names such as Gigi Hadid and Chiara Ferragni. As of next week, influencers will be able to tag specific products in their posts. Users can click on a photo, take a closer look at the product, and purchase if they wish to - and all without leaving Instagram. Gone are the days of scrolling through Instagram and leaving comments asking where something is from - it’s revolutionary! At this stage, Instagram doesn’t receive a commission on sales made through the Checkout feature, but it does charge brands to use the service.
Here at TBP, we’re a little scared for our bank balances, as Instagram makes it even easier to shop directly from the app! If you are a brand looking to use influencer marketing as a way of increasing traffic, awareness and ultimately boosting sales for your brand, then get in touch with us here at TBP: brands@thebloggerprogramme.com.
TBP x
