It is that time of year again, where everyone is setting their New Years resolutions. Personally, we love setting goals at The Blogger Programme, it inspires and motivates us. So as you start to set your brand goals for 2019, think about these few things to help eliminate common mistakes and make your next campaign the most successful yet!
Bring added value to your audience
- Working with an influencer doesn’t have to be just an ad! Try to initiate a collaboration that involves creating useful content: whether it is how to use a certain service, or provoke a discussion about a current news topic, or even a recipe - you need to attract your potential customers’ interest and generate engagement. A pretty picture showing off the product does not always do that alone.
Build genuine relationships
- The way influencer marketing has been going recently can sometimes seem very ephemeral. You pay a fee or send free products, an influencer creates content for you, and once that piece of content is published, you start the process all over again with someone else. Try to stay in touch with the influencers you work with, and get to know them better. One quality brand advocate will be able to take part in several of your campaigns and will be low-risk as you’ll already know that they can deliver.
Track more!
- We’re always talking about ROI and how to observe measurable results after an influencer campaign. In 2019, try shifting your attention towards a few new indicators of success. Think engagement, brand awareness, brand mentions, branded hashtags, website traffic and affiliate links. All of these things you can track on TBP's platform and are going to be more and more popular in helping achieve the best possible return on investments for brands!
Treat influencers as they deserve to be treated
- You’d expect to pay when having professional photographs taken for your brand, and for a designer to create graphics for you, so why are influencers any different? The right influencer are equally creating high quality content for you and even better, showcasing it to their specific target audience. Therefore, they deserve a fair compensation for their work and should be treated the same as photographers, designers and other content creators.
At The Blogger Programme, we aim to educate brands on the best ways to work with influencers. Get in touch with us today at brands@thebloggerprogramme.com for more tips and tricks on how to run your influencer marketing campaigns efficiently and effectively in the New Year! TBP X
