As 2018 draws to a close, we take a look back at the past year to reflect and appreciate the amazing trips, events, campaigns and milestones The Blogger Programme have accomplished this year. We take a trip down memory lane and look back at TBP’s Best Moments of 2018...
TBP Hangout: London Fashion Week Feb 2018
London Fashion Week - one of the most important weekends in the fashion calendar. Our Insta feeds were full of #ootds and runway moments. So of course, TBP Hangout returned, an event which consisted of pampering, indulging and relaxing in between the hustle and bustle of Fashion Week. Our February TBP Hangout, was in association with the lovely team at 21 Buttons, and also saw the likes of Made.com, Pom Pom Studios, Lone Wolf andFranklin & Sons. Here are just a few snapshots from the amazing day…
Photographer: Captured By Ifti
TBP Abroad: Ibiza with So..? Fragrance
TBP jetted off to sunny Ibiza with 4 incredible YouTubers, to celebrate the launch of So Fragrance's new perfume range #SoSummerFragrance. We stayed at the stunningSol Beach House Ibiza, and enjoyed some amazing activities including a private boat trip, a sunset dinner at Elements Beach Club and sunrise yoga accompanied by a farewell lunch at Ayianna Ibiza! Our TBP Abroad Trip to Ibiza reached a total audience of 946,500, and achieved an incredible engagement of 427,876.
TBP Campaign: Uniqlo
Uniqlo joined forces with TBP to employ a powerful influencer marketing campaign for A/W18. The campaign was focused on marketing Uniqlo knitwear as a stylish and loved brand to a younger audience. TBP therefore created A/W18 Style Report, a unique 3 month staggered campaign focused on Uniqlo’s three key sections of knitwear. Working with 15 fashion influencers, the digital content created reached an audience of over 867,000 and generated an incredible campaign engagement rate of 7.9%. This was a fantastic campaign we are very proud to have worked on - you can watch the full case study here:
TBP: Mindshare Huddle
This year we were delighted to be part of the 2018 Mindshare Huddle, and take part in both a Huddle panel session, and host an Off-Huddle TBP Selfie School. During our Huddle, we discussed the psychology behind influence and authenticity with behavioural psychologist Jo Hemmings, alongside our Founder Byron Rawlings and Agency Sales Director, Ryan Gardiner. During the panel discussion, TBP discussed who they believed to be the ‘new influencers’ of today. Our fun Selfie School installation also proved a hit with Mindshare guests throughout the day, allowing people to learn to take the ‘perfect’ selfie and receive a selfie school certificate.
TBP Hangout: London Fashion Week Sept 2018
The Blogger Programme’s fifth London Fashion Week Hangout returned in September, with an upscaled venue, more than double the size of February’s Hangout. The new location at 56 Brook Street, directly opposite Claridge’s, provided influencers with a convenient location to relax and refuel, with close proximity to London Fashion Week festivities. The event’s contemporary bubble theme was evident throughout the venue; from a stylish balloon arch on entry to a cascading balloon wall - there was an Instagrammable picture point at every corner. This one day, invite-only event, was bigger and better than ever, with a turnout of over 350 influencers in attendance. TBP Hangout was hosted in partnership with Topshop, and an impressive lineup of global brands including Mahiki, Ardell Lashes, Nicky Clarke and Krispy Kreme. Here are just a few amazing snapshots into the event…
Photographer: Cal Macbeth
TBP Campaign: Mckinney
Corian Design joined forces with TBP to raise awareness around the Corian Design Moodboard Maker experience. 50 influencers across USA, UK, Italy, France, Germany, Mexico and Brazil created content that aimed to encourage their followers to try the Moodboard Maker for themselves by highlighting the simple and creative experience. As part of the campaign, Corian Design hosted an activation in New York City’s Grand Central Terminal on the 1st & 2nd August 2018. The three-sided, 12 ft tall installation comprised an interactive Moodboard Maker and invited passers by to create their own moodboard on the digital screens. An incredible highlight and campaign for TBP to have worked on in 2018.
TBP Talent: NYC
That’s right, to top of a fantastic year of TBP Talent, we took 6 of our talent to the city that never sleeps! During the trip, we got to capture unique and compelling content in the magical city of New York. Our influencers were treated to a 4 night stay at W Hoboken, enjoyed sight seeing with City Pass and fine dining at Mr Purple, Cleo at Mondrian and Magic Hour Rooftop.