Fashion & Beauty Monitor have recently published a very interesting study in association with Econsultancy looking at the impact of influencer marketing.
Over the years, more and more consumers have been inclined to trust the opinion of an influencer over the brand itself. As a result of this brands have begun to create influencer marketing strategies to effectively market their product ranges and launches.
To gain a better insight, Fashion and Beauty Monitor surveyed 348 marketing professionals representing the UK and US Fashion and Beauty industry.
You can check out the study here or keep reading for our top 5 key findings from the survey...
#01. 57% of survey respondents say they have an influencer marketing strategy in place whilst 21% said they plan to invest in it over the next 12 months
#02. 84% of respondents manually search social media platforms and forums to identify influencers
#03. As a result, 73% admitted that trying to identify the right influencer is the greatest challenge
#04. Almost 72% of respondents believe relevancy in relation to subject area is more important than influencer reach
#05. Budgets for influencer marketing are set to increase for 59% of respondents in 2016.
Along with these, the study also revealed a lot more interesting stats to prove why 2016 will be an extremely successful year for brand and blogger collaborations.
As more and more brands and bloggers are looking to work with each other, The Blogger Programme is here to help you through your collaboration journeys. With over 20,000 bloggers and 1000 brands, we are here to offer new and innovative ways to collaborate.
Whether you're a brand or a blogger, check us out at www.thebloggerprogramme.com to get started!
TBP Team x
