This week, The Blogger Programme take a look at how brands are using IGTV to engage with their audience and further enhance their brand identity. IGTV, Instagram's video platform has been making waves since it launched four months ago, and the social platform has just announced a new feature that lets you share IGTV videos to your Instagram Story.
We take a look at some of the brands that are using IGTV in a unique and stand out way…
Direct your own music video
Bacardiasked fans to help direct a music video in real time. The ‘Live Moves’ campaign encouraged fans to choose what ‘moves’ them with Les Twins and A-Trak. The behind the scenes video can be found on Les Twins Instagram account.
Watch Cole Sprouse eat a cheeseburger
Netflix blessed Riverdale fans by uploading a one-hour, re-edited version of the Cole Sprouse's infamous burger video. The video is slow, seductive and smouldering - with more than 700,000 viewers tuning in, it might even be one of ‘the hottest videos’ of 2018.
Tingle your taste buds
Tastemade UK connects people around the world through a passion for food and travel. Their video series ‘A Taste of London’, showcases influencers sampling some of the best dishes from the capital.
Building relationships
IGTV helps influencers engage with users on a much deeper level, which is why we’ve seen an uproar in top influencers like Lucy Williams creating exclusive content for the platform. Lucy includes book reviews and behind-the-scenes footage to encourage her followers to stay on her page for longer and engage with her daily life.
Here at The Blogger Programme, we think brands and influencers should try every new form of content delivery, to experiment and learn what works best for their audience. If you are a brand or an influencer looking to incorporate IGTV, then get in touch with us here at TBP: brands@thebloggerprogramme.com
TBP x
