Influencer marketing is the fastest-growing online marketing channel, and if it isn’t at the forefront of your marketing agenda then it should be, and here’s why...
Consumer Trust
Now more than ever, consumers are turning to influencers to help make decisions on future purchases and whether they are worth investing in. The use of influencer marketing within your strategy can enable you to reach your target market with incredible efficiency – 51% of marketers said they acquired better customers through influencer marketing.
Brand Advocacy
Investing in influencers allows you to build trust within your market. This is achieved by working with influencers who fit with your offering and brand values. Although the majority of influencers are paid to produce content, if you are using the right influencers your content should still appear to be organic and shared in a natural way with their audience. Rather than viewing yet another ad on the TV, radio or on your Facebook page, consumers can see their favourite influencers using brands that they believe in. The key to successful influencer marketing is selecting the right influencers to work with, who align with your brand.
Direct Audience
A vital consideration here is not only the influencer themselves but also their audience demographic. Having the visibility of the influencers’ followers will enable you to view who will actually be engaging with your products/services. This has now been made easier than ever with the use of the TBP platform which allows you to, not only view details of the influencer themselves, but also their followers; including their age range, location and gender. For example, you may look to work with the most recent, drop dead gorgeous, Love Island hunkto promote your new male clothesline, only to find that the majority of their followers are 13-18 year old girls! Big no no!
Brand Engagement
Another consideration to include in your strategy when investing in influencers is how engaged are their audience? With the rise of influencers comes the rise of fake or bought followers. You could spend a fortune working with an influencer who has over half a million followers, however when you look at your ROI the figures just don’t add up. The TBP platform allows you to view the engagement rate of influencers – a straightforward way to view how engaged their audience are. This can lead to spending your budget in the most efficient way by working with those that meet the industry average of 2.5% as a minimum. A final point to note is the benefits of improved search ranking through more content and mentions on your brand which will boost your rankings on search engines.
As well as those listed above, there are many more benefits of influencer marketing, and if you’d like experts to do the hard work for you, then get in touch with The Blogger Programme for a complimentary proposal where we can manage your influencer marketing campaign for you!
