It was recently revealed that video content is the  best performing digital content, and that both brands and bloggers should …

Paid advertising and search engine optimization can be useful for getting your brand in front of your target audience. But if …

The Coachella Valley Festival  is an annual music and arts festival held at the Empire Polo Club, in the Inland …

The  authenticity of influencers is being watched extremely closely, with episodes from Fyre Festival and the BBC Panaroma shaking up …

The Blogger Programme believe that an influencer brief is a key component of any influencer marketing campaign, as it's how …

Over the past year,  Instagram has slowly introduced a series of shopping features, including product tagging and links directly to …

The influencer marketing industry is ever evolving, and it is important to remember that content creators are not advertising space, …

As a brand, repurposing your influencer marketing content can add maximum value to your campaign.  Harnessing the power of influencer …

Influencer fraud. Two words that have been a hot discussion point for some time now within the influencer marketing industry. …

2018 has seen influencer marketing become an integral part of wider marketing strategies, changing the way we shop and how …